About me
Senior communications practitioner with successes in publication and project management, public relations and marketing and social strategy. Passionate writer with a wide variety of interests. Able to condense complex material into succinct, compelling copy tailored to specific platforms and audiences. Experience with magazines, annual reports, donor communications, media releases, websites and video.
EXPERIENCE
2009-Present
CANADIAN MEMORIAL CHIROPRACTIC COLLEGE (CMCC)
COMMUNICATIONS LEAD
A management position in which I oversee publications, internet communications and social media initiatives. This position began as a communications specialist role and grew with increasing responsibilities.
Responsibilities and roles:
• Executive Editor, Primary Contact -an alumni/industry publication that I take from concept to completion along with the annual report, donor materials and various other marketing pieces
• Manager of the webmaster, freelance writers – oversee website projects, recommend execution
• Communications strategist – work closely with divisions to help them realize their visions through video, social media campaigns, web design and other communications
• Sustainability leader – initiate and execute institutional recycling and sustainability initiatives
2007-2009
COMMUNICATIONS WRITER
CMCC
• Writer/editor CMCC employee and student newsletter, web editing
• Media relations
• Web editor
• Contributor to alumni magazine/annual report
• Assistant project manager - website refresh
2001-2004
MARKETING/COMMUNICATIONS SPECIALIST
CANADIAN BROADCASTING CORPORATION (CBC)
Marketing and publicity for 12 CBC Radio A & E and music programs
• Conducted national media relations campaigns for touring radio programs, launching new programs and weekend line ups
• Published a national CBC Radio Media Book for all national and regional programming • Wrote and edited fact-sheets, biographies, articles and website copy
• Supported senior management in initiating a shift in culture among production staff during an internal re-branding initiative
• Executed and supervised an annual CBC Radio Awards Gala
2009-Present
CANADIAN MEMORIAL CHIROPRACTIC COLLEGE (CMCC)
COMMUNICATIONS LEAD/MANAGER
A management position in which I oversee publications, internet communications and social media initiatives. With promotion to manager I am more directly involved in budget, monitoring KPIs and ensuring initiatives support organizational objectives.
Responsibilities and roles:
• Executive Editor, Primary Contact -an alumni/industry publication that I take from concept to completion along with the annual report, donor materials and various other marketing pieces
• Manager of the webmaster, freelance writers – oversee website projects, recommend execution
• Communications strategist – work closely with divisions to help them realize their visions through video, social media campaigns, web design and other communications
• Sustainability leader – initiate and execute institutional recycling and sustainability initiatives
2007-2009
COMMUNICATIONS WRITER
CMCC
• Writer/editor CMCC employee and student newsletter, web editing
• Media relations
• Web editor
• Contributor to alumni magazine/annual report
• Assistant project manager - website refresh
2001-2004
MARKETING/COMMUNICATIONS SPECIALIST
CANADIAN BROADCASTING CORPORATION
Marketing and publicity for 12 CBC Radio A & E and music programs
• Conducted national media relations campaigns for touring radio programs, launching new programs and weekend line ups
• Published a national CBC Radio Media Book for all national and regional programming
• Wrote and edited fact-sheets, biographies, articles and website copy
• Supported senior management in initiating a shift in culture among production staff during an internal re-branding initiative
• Executed and supervised an annual CBC Radio Awards Gala
1999-2001
PUBLICIST/INTERNAL COMMUNICATIONS OFFICER
CANADIAN BROADCASTING CORPORATION
• Conducted media relations to position CBC.ca as among the top three Canadian websites
• Developed issues and crisis management plans and coached new media spokespeople
• Created and wrote The Grapevine, CBC’s national electronic employee newsletter
• Developed and managed English Communications’ Intranet site
EDUCATION
Certificate in Public Relations
RYERSON UNIVERSITY
Speech writing, media relations, writing, editing, marketing, social media marketing, budgeting, crisis communications
Bachelor's Degree Psychology
UNIVERSITY OF BRITISH COLUMBIA
Psychology with a minor in languages and arts
VARIOUS
Continuing Education
Digital Communications Strategy – U OF TORONTO
Grant Writing – GEORGIAN COLLEGE
Clear Language and Design– SHAWN CONWAY
Fundamentals of Graphic Design - SENECA COLLEGE
Special Events Marketing - BCIT
Editing (multiple courses)- THE EDITORS ASSOCIATION OF CANADA
WRITING SAMPLES
Magazine writing/editing
Researched article
Website creation
Promotional video
SKILLS
WORDPRESS, GO DADDY, DotCMS
IN DESIGN FOR WRITERS
SOCIAL MEDIA MANAGEMENT - response and content management variety of current platforms
PROJECT MANAGEMENT
CMS - VARIETY
FRENCH
VOLUNTEER WORK
FARMWORK TO FEED CANADA
University and College Liaison
Responsible for the relationships between universities/colleges and this cross-Canada organization
Pos+abilities
-
wrote and created www.posabilities.com
-
rebranded this non profit from Global Peace Network to Pos+Abilities
-
ran social media platforms from 2015-2020
CPRS/IABC
Wrote for organization newsletters, aided with awards programs.
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